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Series of Wine Initiatives Connected to Britalia

GREAT SUCCESS ACHIEVED FOR ITALIAN WINE
FROM EDINBURGH TO HONG KONG

 

London, 13 January —— The series of initiatives supporting Italian wines that was held as part of the promotion BRITALIA of the Harvey Nichols Group in London concluded with tremendous success.

The unprecedented series of global initiatives began on 20 October with an exceptional presentation at the Italian Ambassador’s residence in London, and continued at Harvey Nichols stores in Edinburgh on 21 November, in London on 23 November, in Dublin on 25 November, and in Hong Kong on 13 December at Harvey Nichols Pacific Place and on 15 December at Harvey Nichols Landmark.

In the framework of the worldwide promotion in favor of the Made in Italy, the initiatives showcased an impressive selection of Italian wines from the main production regions in Italy in one of the most prestigious luxury department stores in the world. The promotion, both challenging and complex given its territorial extension, required meticulous planning that was the foundation of its success.

The pairing of the finest Italian wines with the most famous names of the Made in Italy played a significant role. Their exposure in the exterior windows of Harvey Nichols stores – from Edinburgh to Hong Kong – gave considerable visibility to Italian wine as a whole. Millions of people across the world passed by the department stores’ windows, greatly expanding the positive effect of the wine initiatives on the participating Italian companies.

Of great importance and in line with the current times, pictures of each bottle and description of the wines presented at the Wine Tastings were made available on Harvey Nichols website to allow for “on-line” purchases anywhere in the world. This inclusion has multiplied and extended the propaganda, geographical and commercial value of the initiatives in favor of wines connected to the promotion BRITALIA.

Equally important and useful was the creation of the website (www.rulebritalia.org) which, from the earliest stage of the promotion, allowed for the dissemination of all relevant information and  timely access to published documentation relating to BRITALIA.

At the initiatives, there was an overall presence of over 2,000 carefully selected guests, among whom were the major local Wine & Food Editors, operators, personalities and VIPs. The large crowds packed the elegant areas where the wine producers were stationed.

The guests were able to taste over forty high-quality wines, personally presented by their producers, and to read more information about each wine in the amply illustrated, colorful catalogues specially printed for the various events.

Great attention was paid to the selection of participating wineries. Only the most distinguished wineries representing the most important production areas of Italy were chosen to present some of the most famous Italian wines at the events. An essential requirement for participation was the presence of the owner (or a qualified representative of the company) and the importers in the countries where the initiatives were held.

The wines presented thus provided a panoramic picture of the best of Italian production, as well as the types of wines from each production area: from Trentino to Sicily, from Piedmont to Puglia, from Tuscany to Friuli Venezia Giulia, from Umbria to Sardinia.

The wineries that participated in the tastings included: Argiolas, Allegrini, Castello di Ama, Castello di Querceto, Contratto, Ferrari, Guicciardini Strozzi, Donnafugata, La Spinetta, Piera Martellozzo, Pasqua, Pio Cesare, Podere San Cristoforo, San Polo, Michele Satta, Luisa Todini and Vespa Vignaioli.

Among the wines presented: the Allegrini, Palazzo della Torre, Veronese IGT 2013; the sparkling wines Ferrari Maximum Brut Trento DOC NV and Ferrari Maximum Rosé Trento DOC NV;  the Nero d’Avola, Mille e una Notte 2011 and the Ben Ryè Passito di Pantelleria DOC 2014 of Donnafugata; the Barolo DOCG 2012 of Pio Cesare; the Amarone della Valpolicella Classico Riserva DOCG 2011, Terre di Cariano of Cecilia Beretta; the Blanc de Blancs 2010 and the Millesimato Extra Brut 2010 of Contratto; the Prosecco Millesimato, della linea 075 Carati, extra dry DOC 2015 of Piera Martellozzo; the Vernaccia di San Gimignano DOCG 2014 and the Supertuscan Sodole, Rosso Toscano IGT 2008 of Guicciardini Strozzi; the Chianti Classico Riserva DOCG 2013 and the Supertuscan “Cignale” Colli della Toscana Centrale IGT 2011 (awarded the Silver Medal at the “Concours Mondial de Bruxelles”) of Castello di Querceto; the Rosso dei Vespa 2011 and Primitivo del Salento IGT 2015 of Vespa Vignaioli; the Costera Cannonau di Sardegna DOC 2013 of Argiolas; the Rubro, Sangiovese Colli Martani DOC 2009 of Cantina Todini; the Castello di Ama, Chianti Classico DOCG, 2014 and the Castello di Ama, San Lorenzo Chianti Classico DOCG 2011; the Garretti, Barolo DOCG 2012 of La Spinetta; the Podere San Cristoforo Amaranto, Maremma Toscana DOC 2014; the Podere San Cristoforo Luminoso Bianco, M. Toscana DOC 2011; the San Polo, Brunello di Montalcino DOCG 2007; the Michele Satta, Bolgheri Rosato, DOC 2015 and the Michele Satta, Bolgheri Rosso, DOC 2014.

Some new wines attracted particular interest, including the Romeo & Juliet, Passione e Sentimento IGT Veneto 2014 of Famiglia Pasqua; the Composizione di Rosso 2011 of Piera Martellozzo, and the “Raccontami”, Primitivo di Manduria DOC 2014 specially created by esteemed Enologist Riccardo Cotarella, for the new winery of Bruno Vespa.

The initiatives were also devoted to Italian gastronomy, offering a wide selection of specially prepared food delicacies and alternating between the mineral waters of Ferrarelle and San Pellegrino. A large number of hostesses assisted the representatives of the wineries and many waiters provided top-notch service to guests. For the tastings, over 10,000 wine glasses and flutes were used.

All wines presented at the Wine Tastings were also exposed, with elegance and prominence, in the exterior windows of the department stores in Edinburgh, London, Dublin and Hong Kong, as well as in various interior areas of the stores, giving them and to Italian wine as a whole notable publicity. A considerable number of signs with the BRITALIA logo further highlighted their exposure.

Of particular interest was the inaugural event in the Ambassador’s residence in London that announced the great promotion BRITALIA. Ambassador Pasquale Q. Terracciano and the CEO of Harvey Nichols, Stacey Cartwright, after thanking the Italian Wine & Food Institute for organizing the wine initiatives, underlined the great importance of BRITALIA for the Made in Italy in the world.

The promotion was officially inaugurated on 10 November by the President of ICE-Italian Trade Agency, Michele Scannavini, at Harvey Nichols headquarters on Knightsbridge in central London. Inauguration events kicked off the promotion simultaneously in the store’s six locations in Birmingham, Bristol, Edinburgh, Leeds, Liverpool and Manchester and in its foreign branches in Ankara, Dubai, Dublin, Hong Kong, Istanbul, Kuwait and Riyadh.

Benefitting from a budget of several million Euro for the advertising and public relations campaign, BRITALIA resulted in a significant volume of purchases of Italian products ranging from high fashion to womenswear; from menswear, leather goods, accessories, footwear to gifts, perfumes and, of course, to wine and food products.

During the event at the Ambassador’s Residence, the president of the Italian Wine & Food Institute, Lucio Caputo, together with the participating wine producers and the Italian Trade Commissioner, Fortunato Celi Zullo, presented a special plaque to Amb. Pasquale Q. Terracciano in appreciation for his activities in favor of the Made in Italy and Italian wines. Special certificates attesting to their participation in the wine initiatives were also presented to all participating wine producers.

All the other wine initiatives were held in the clothing departments within Harvey Nichols stores, allowing guests to admire the innovative designs of the major Italian fashion houses involved with the promotion.

The promotion B R I T A L I A was organized by Harvey Nichols of London, with the sponsorship of the Ministry of Economic Development and of ICE-Italian Trade Agency. The wine initiatives were coordinated, on behalf of Harvey Nichols, by the Italian Wine & Food Institute with the patronage of UIV – Unione Italiana Vini, in close collaboration with the Italian Trade Commissioner in London.

NOTE:

A large selection of photos on the various events are available on the website:

http://rulebritalia.org/photo-gallery/ 

High-resolution photos are available upon request.

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Wine Tasting at the Embassy of Italy in London

GREAT SUCCESS
FOR ITALIAN WINE

For the launch of the Italian
global campaign “Britalia”
with Harvey Nichols 

Upcoming Wine Events:
Edinburgh 21 November ~ London 23 November ~ Dublin 25 November

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London, 4 November  — On Thursday, 20 October, the highly-anticipated wine tasting at the residence of the Italian Ambassador to the United Kingdom, Pasquale Terracciano, in central London, achieved resounding success as it formally announced the worldwide Italian promotion “BRITALIA”.

Among the over three hundred guests were top Wine and Food Editors in the UK, industry leaders, personalities and VIP, who packed the luxurious rooms of the Ambassador’s residence to taste over thirty exceptional wines.

The wines were personally presented by their producers, including Valentina Argiolas, Alessandro François (Castello di Querceto), Natalia Guicciardini Strozzi, Dean Lapthorne (Ferrari), Piera Martellozzo, Cecilia Pasqua, José Rallo (Donnafugata), Luisa Todini, Effi Tsournava (Pio Cesare), and Bruno Vespa (Vespa Vignaioli), among others.

Among the wines presented: the sparkling wines Ferrari Maximum Brut Trento DOC NV and Ferrari Maximum Rosé Trento DOC NV; the Nero d’Avola, Mille e una Notte 2011 and  the Ben Ryè Passito di Pantelleria DOC 2014 of Donnafugata; the Barolo DOCG 2012 of Pio Cesare; the Amarone della Valpolicella Classico Riserva DOCG 2011, the Terre di Cariano of Cecilia Beretta; the Prosecco Millesimato, della linea 075 Carati, extra dry DOC 2015 of Piera Martellozzo; the Vernaccia di San Gimignano DOCG 2014 and the Supertuscan Sodole, Rosso Toscano IGT 2008 of Guicciardini Strozzi; the Chianti Classico Riserva DOCG 2013 and the Supertuscan “Cignale” Colli della Toscana Centrale IGT 2011 (recipient of the Silver Medal at “Concours Mondial de Bruxelles”) of Castello di Querceto; the Rosso dei Vespa 2011 and the Primitivo del Salento IGT 2015 of Vespa Vignaioli; the Costera Cannonau di Sardegna DOC 2013 of Argiolas; and the Rubro, Sangiovese Colli Martani DOC 2009 of Cantina Todini.

Particular interest was sparked also by new innovative wines, specifically selected for the wine tasting at the Embassy: the Romeo & Juliet, Passione e Sentimento IGT Veneto 2014 of Famiglia Pasqua; the  Composizione di Rosso 2011 of Piera Martellozzo and the “Raccontami,” Primitivo di Manduria DOC 2014 specially created by famous enologist Riccardo Cotarella for the new vineyard of Bruno Vespa.

During the event, the president of the Italian Wine & Food Institute, Lucio Caputo, together with the participating producers and Italian Trade Commissioner Fortunato Celi Zullo, presented a special plaque to Ambassador Pasquale Terracciano in appreciation for his activities in favour of the  “Britalia” campaign and Italian wines. Special certificates attesting to their participation in this historic event were also formally presented to the wine producers.

The event also marked the announcement of the global Italian promotion, “BRITALIA”, which will be inaugurated on 10 November by the President of ICE-Italian Trade Agency, Michele Scannavini.

During a brief ceremony, Ambassador Terracciano, after jokingly reminding the audience that wine was not created by the French but, several hundred years before, by the Romans, and having thanked the President of the Italian Wine & Food Institute, Lucio Caputo, for having organized a beautiful event, stressed the great importance of “BRITALIA” which will highlight the the best of Italian food, drink, fashion and beauty

The ambassador then presented the CEO of Harvey Nichols, Stacey Cartwright, who announced and illustrated the great promotional event that the Harvey Nichols Group will hold from 10 November to 24 December at their central London venue in Knightsbridge and simultaneously in its seven locations in Birmingham, Bristol, Dublin, Edinburgh, Leeds, Liverpool and Manchester and in its foreign branches in Ankara, Dubai, Hong Kong, Istanbul, Kuwait and Riyadh. All of luxury retailer stores  will give wide coverage to the Italian products that, for the entire duration of the event, will also be exhibited in all of the stores’ external windows.

BRITALIA will bring the  best of Italian culture and style on to the world stage.

After the presentation, the numerous guests were treated to an array of gourmet Italian  canapés prepared by Chef Danilo Cortellini and by his culinary team, as well as to pyramids of Ferrero Rocher  and Ferrarelle mineral waters.

During the reception at the residence of the Italian Ambassador Fiat were stationed outside of the entrance,  Fiat is a “Britalia” partner together with several other iconic Italian brands, such as Nutella and Martini.

The promotion will include a wide coverage of Italian wines with a series of initiatives – organised by the Italian Wine & Food Institute, with the sponsorship of the UIV – Unione Italiana Vini – that will follow the Italian Embassy reception on 20 October.

After the success of the Embassy event, great attention now focuses on the forthcoming wine events that will take place at Harvey Nichols stores: in Edinburgh on November 21, in London on 23 November, in Dublin on 25 November, and in its two locations in Hong Kong on 13 and 15 December. These events will once again see the highest quality Italian wines playing the starring role.

The inclusion of several Wine and Food Tastings in this exceptional initiative will further elevate the importance and image of Italian wine and food worldwide, as they will be presented alongside the luxury fashion, beauty, food and drink from Italy in some of the major international cities.

“BRITALIA” is organised under the sponsorship of the Ministry of Economic Development and ICE-Italian Trade Agency. Wine initiatives are organised, on behalf of Harvey Nichols, by the Italian Wine & Food Institute.

Fore more information, contact the Italian Wine & Food Institute: Tel. 212-867-4111 – Email: iwfi@aol.cominfo@rulebritalia.orgwww.iwfinews.comwww.rulebritalia.org

Photos available at: http://rulebritalia.org/italian-embassy-reception/

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The Launch of BRITALIA on October 20

T H E  G R E A T  I T A L I A N  W I N E S
A T  T H E  E M B A S S Y  I N  L O N D O N

 

Growing Interest in the worldwide Italian Promotion
by Harvey Nichols where Italian wine will take a leading role

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London, 14 October – Interest is soaring for the Wine Tasting that will be held on Thursday, 20th October, within the ballrooms of Italian Ambassador Terracciano’s residence in Grosvenor Square in central London.

The event, which will see the personal presence of a select number of leading Italian producers and over thirty of the most significant wines representing excellence in Italian production, will launch BRITALIA – the largest promotion ever organised by Harvey Nichols – that will bring “Made in Italy” to the global forefront.

Organised by Harvey Nichols, BRITALIA will be inaugurated on the 10th November by the President of ICE-Italian Trade Agency, Michele Scannavini, and will run from 10th November to 24th December simultaneously in the store’s eight locations in Birmingham, Bristol, Dublin, Edinburgh, Leeds, Liverpool, London and Manchester and in its overseas branches in Ankara, Dubai, Hong Kong, Istanbul, Kuwait and Riyadh.

BRITALIA will include a specific set of wine initiatives organised by the Italian Wine & Food Institute with the sponsorship UIV – Unione Italiana Vini. Following the launch event on 20th October at the Italian Embassy, subsequent wine events will take place on 21st November in Edinburgh at Harvey Nichols in St. Andrew Square; 23rd November in London at the flagship store in Knightsbridge; 25th November in Dublin at Harvey Nichols in Dundrum Town Centre; 13th December in Hong Kong at Harvey Nichols Pacific Place on Queensway; and 15th December in the luxury retailer’s Hong Kong site on Queen’s Road.

The insertion of the series of Wine & Food Tastings in this exceptional initiative will elevate the importance and image of Italian wine and food, as they will be presented in an elegant framework alongside the most important “Made in Italy” products in some of the major sales centers across the world.

The wine events will showcase a selection of the best of Italian production, with an overview of the production areas and types of wine Italy has to offer: from Trentino to Sicily, from Piedmont to Puglia, from Tuscany and Friuli Venezia Giulia to Umbria and Sardinia.

From Ferrari sparkling wines to the wines of Donnafugata, from Barolo of Pio Cesare to Amarone of Pasqua, from Prosecco of Piera Martellozzo to Vernaccia di San Gimignano of Guicciardini Strozzi, from Chianti Classico of Castello di Querceto to Primitivo di Manduria of Vespa Vignaioli, from Costera Cannonau of Argiolas to Nero della Cervara of Cantina Todini.

Some of the most famous Italian wine producers, including Valentina Argiolas, Alessandro François, Natalia Guicciardini Strozzi, Piera Martellozzo, José Rallo, Luisa Todini and Bruno Vespa, to name a few, will personally present their  excellent wines to guests at the Embassy of Italy in London on the 20th October. This is an invitation only event.

Among the large selection of wines that will be offered to discerning wine editors, personalities and VIP from across the United Kingdom are Ferrari Maximum Brut Trento DOC NV and Ferrari Maximum Rosé Trento DOC NV; Castello di Querceto Chianti Classico Riserva DOCG 2013 and Supertuscan “Cignale” Colli della Toscana Centrale IGT 2011, awarded the Silver Medal at the “Councours Mondial de Bruxelles.”

Arriving from Sicily will be an exceptional Nero d’Avola by Donnafugata, Mille e una Notte 2011, whose label displays the palace where Queen Maria Carolina took refuge after fleeing from Naples; and Donna Fugata, Ben Ryè Passito di Pantelleria DOC 2014: one of the most sought-after Italian dessert wines.

The Villa Cusona Vernaccia di San Gimignano DOCG 2014 of Tenute Guicciardini Strozzi, which is spearheaded by Prince Girolamo Guicciardini Strozzi, will be represented by his daughter Princess Natalia Guicciardini Strozzi in London; and Millesimato, of the 075 Carats, Prosecco extra dry DOC 2015 of Piera Martellozzo will generate further attraction to the event.

The two great “pillars” of the most classical and best known Italian wine, the Barolo DOCG 2011 of Pio Cesare and the Amarone della Valpolicella Classico Riserva DOCG 2011, Terre di Cariano of Cecilia Beretta will symbolise the great Italian reds.

Representing the constant evolution in the world of Italian wine will be the Romeo & Juliet, Passione e Sentimento IGT Veneto 2014 of Famiglia Pasqua, Composizione di Rosso 2011 of Piera Martellozzo, and the new “Raccontami,” Primitivo di Manduria DOC 2014 created by renowned enologist Riccardo Cotarella exclusively for the new winery of Bruno Vespa.

Of particular interest will also be the Costamolino, Vermentino di Sardegna DOC 2015 of Argiolas, the Bianco del Cavaliere, Grechetto di Todi DOC 2014 of Cantina Todini, the Ferrari Perlé, Trento DOC 2009, the Chianti Classico DOCG 2014 of Castello di Querceto, the Vigna di Gabri, Bianco, Sicilia DOC 2014 of Donnafugata, the Supertuscan Sodole, Rosso Toscano IGT 2008 of Tenute Guicciardini Strozzi, the Amarone della Valpolicella DOCG 2012 of Pasqua,  the Terre Magre, Sauvignon DOC 2015 of Piera Martellozzo, and the Bruno dei Vespa, Rosso Puglia IGT 2015 of Vespa Vignaioli.

To further enhance the event at the Embassy, guests will also be treated to Ferrero Rocher and Ferrarelle mineral water.

Guests of Honor, H.E. Ambassador Pasquale Q. Terricciano and Harvey Nichols CEO Stacey Cartwright, will jointly announce the BRITALIA campaign to the press at the event on the 20th October.

Special guests will include the Counsellor for Economic and Commercial Affairs of the Embassy, Dante Brandi, the Italian Trade Commissioner in London, Fortunato Celi Zullo, President of Unione Italiana Vini, Antonio Rallo, as well as the Chairman and Director of the Italian Wine & Food Institute, Lucio Caputo and Kimberly Fry, who organised the various wineries initiatives.

During the event, the president of the Italian Wine & Food Institute, Cav. di Gran Croce Lucio Caputo, will present on behalf of the participating wine producers, a special plaque to Ambassador Terracciano in appreciation of his activities in favor of “Made in Italy” and Italian wine.

For this complex, global promotion, Harvey Nichols will make significant purchases of Italian products that range from high fashion to womenswear; from menswear to leather goods, accessories and footwear; from gift items to perfumes and, of course, to wine and food.

BRITALIA will be supported by a public relations and advertising campaign in the most prestigious fashion magazines and local newspapers, in the catalog of Harvey Nichols, on websites and in social media. For the duration of the promotion, all external windows and the main internal display areas in the fifteen stores will be dedicated to Italian products.

Harvey Nichols is the world’s leading luxury retailer, renowned for its exclusive edit of the most prestigious brands across womenswear, menswear, accessories, beauty, food and wine. Founded in 1831, today Harvey Nichols has stores in London, Bristol, Manchester, Edinburgh, Birmingham, Leeds and a dedicated beauty store Beauty Bazaar, Harvey Nichols in Liverpool. Outside of the UK stores include Dublin in the Republic of Ireland and internationally Riyadh, Hong Kong, Dubai, Istanbul, Ankara and Kuwait.

The promotion “BRITALIA” is organised with the sponsorship of the Ministry of Economic Development and ICE-Italian Trade Agency. Wine initiatives are organised, on behalf of Harvey Nichols Group, by the Italian Wine & Food Institute.

For more information, please contact the Italian Wine & Food Institute: Tel. 212-867-4111 – Email: iwfi@aol.com – info@rulebritalia.org – www.iwfinews.com – www.rulebritalia.org

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